Today sees the premiere of the first music video from The Awakening’s 10th album, This Alchemy. Frontman Ashton Nyte says, “Zero Down is about the posthumous exploitation of ‘rockstars’ – something that has been happening since the dawn of rock ’n roll. The song references various indignities suffered by many artists once they have passed, all for clickbait or more sensational headlines. I’ve tried to capture the manic insanity and insensitivity of it all with the music video, which was very enjoyable to create – I’ve always enjoyed theatrical melodrama!”
This Alchemy features 10 new original compositions, along with a powerful rendition of the Alphaville classic “A Victory Of Love”. The new album follows less than a year after Ashton Nyte released his seventh solo album, and book of poetry and short stories, Waiting For A Voice in July 2020. “I think the 36-date European tour I completed with Wayne Hussey in late 2019 re-ignited my drive to create more art and stay connected with those who kindly support my work. This Alchemy is in many ways a new creative chapter for The Awakening. It occupies a different space to both Waiting For A Voice and Chasm, which I think satisfies the growth and diversity essential for an artist”, says Nyte of the new release.
Watch “Zero Down” here:
This Alchemy Store, streaming and social links: https://linktr.ee/theawakeningofficial
Now based in the U.S., The Awakening is a musical project born in Johannesburg, South Africa in the late ’90s. Ashton Nyte has also released 7 critically acclaimed solo albums and has collaborated on various projects with members of The Cure, The Mission, Bauhaus, and many more.
Artist: The Awakening
Album: This Alchemy
Genre: Darkwave / Electronic / Other
Label: Intervention Arts
Keep up with Ashton Nyte and The Awakening
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